GUIDELINE 2

ACTIVITY 1

PAGE 37

A.   Match the words and phases (1-8) to their definitions (a-h).

B. Listen to the comments from different places in the organization and write them down. Then match them to the paces listed in exercise A.

1.    Stock levels have been low for two weeks now. Warehouse

2.    Why do we always have to check with the ------ company before making decisions. headquaters

3.    Yes, that’s fine if you could just hold on a minute and made the transfer for you to a supervisor. Call Centre

4.    We need to the level this ------- on Friday. Distribution centre

5.    The production line is operating a fool capacity. Factory/plant

6.    The ------- of directors has ----- the anual general meeting for Thursday the second. Subsidiary

7.    Can you email------ office a soon is possible and find out about the desings for the new window displays. Outlet

8.    I´m afraid all engeneers are out working on ------ at the moment. Service Centre

C. What do the following departments do?

1. R&D, In R&D, people research and develop new products.

2. Customer Services people give information about products or services.

                  3. Human Resources people is responsible for all matters related to   employees and their benefits

4. Sales and Marketing area in charge of sales of the company

5. Production area responsible for manufacturing products

6. Finance area responsible for maintaining all the finances of the company

                  7. Administration people responsible of is responsible for all matters related  to employees and their benefits

                  8. Legal  area responsible for managing everything related to constitution of the company, legalities , tax payments etc

9. Logistics distribution of products or services

10. Public Relations Publicity about any product or service

PAGE 40

A.   Listen to Richard Rawlinson, Vice-president of the management consultants Booz & Co. Which four areas does Booz & Co look at when alanysing a company´s organization.

This are:

1.    Comunications

2.    Information

3.    The sort of data

4.    Rewards

B.   Listen the second part or the interview and answer the questions

1.    I need ansuer small number of questions about the organisation.

2.    I am compare to ansuers from about 40.000 other executives.

3.    I can recognize patterns that help to say that the organisation is  like these organisations.

4.    They have a survey tool and they can get some learning from comparable organisations.

C.   Listen the third part or the interview and answer the questions

1.    Company was every country a separate geographycalle- bases organization

2.     a. Manufacturing:  They had responsibility for all plants

b. Marketing: Ran all the brands

         3.  It wasn´t very good at respnding to the local markets

4. They want have a single business unit woudl report back to the    headquarters in the US. 

PAGE 41

A.   Listen to the three conversations. Choose the correct description for each one.

B. Listen the first conversation again and answer the questions.

2. Who is head of Markenting?

A/ Head of Marketing is Alex

3. Whow now works in finance?

A/ Maria works in finance now.

C Listen the second conversation again and answer the questions

Check to e- portafolio

A.   Listen the third conversation again and answer the questions

1.    “Christoph, I like to meet Natalie”

2.     She speak Spanish, she could be very use for give services to south america customers.

3.    They want have connection with customers from south America

 PAGE 38-39

1.    samples  so that customers can try the product before they buy.

A.   Advertising companies spend a lor of money on creating clever slogans that are short and memorable, such as the Real paragraph 1 of the article and choose the best definition for perks

Check to e- portafolio

B.   Read the article. Look at these key phrases that summarise paragraphs 1-3.

Check to e- portafolio

C.   Decide if the statements are true (T) or false(F).

Check to e- portafolio

D.   Match these nouns from the aricle  1-5 to their meanings (a-e).

Check to e- portafolio

     E. Discuss these questions

1. Would uou like to work in comany like google?

Yes!, because I think that is important motivate to employees employees to feel comfortable and able to perform its tasks

2. Would Google´s philosophy work in yur organization?

No, company is Spanish and thgeir culture is cold, and they are stricts and gridded

3. Which of the perks or  ideas mentiones in the article appeals to you the most?

Encourage teamwork.

One way the company does this is to hold competitions in everything from office decorating to dancing and football, with prizes for the winners.

ACTIVITY 2

PAGE 44

Page 44-45A.   Newspapers are one example of an advertising medium. Can you think of others?

     A/ magazines, billboards , internet, commercials, TV shows.

B.    Look at these words, label each word  1 for “advertising media” 2 fof “ methods of advertising” and 3 for “verbs to do with advertising”.

C.   Which of the methods do you connect to which media?

A/            television – commercials

               Point of sale – free samples

               Outdoor advertising- sponsorship

               Press- radio

               Cinema-commercials

D.   Which of the vrbs you identified in  Exercise B combine with these nouns.

E.    Choose the mos sutiable words to complete these sentences

1.    A lot of cosmetics companies give away free message for Nike: “Just do it”.

2.    Celebrity exhibition is a technique that is very popular in advertising at the moment

3.    If news about a product comes to you by word of mouth somemone tells you about it rather than you seeing an advert.

4.    Many companies use post and electronic mailshots they can target a particular group of consumers all at the same time.

F.     Give examples of:

1.    Any viral campaings you have read about. “Ice bucket Challenge”

2.    Clever slogans that you remember from advertising campaigns: Think Different From Apple

3.    Sponsorship of any sporting or cultural events. McDonald`s to FIFA world cup.

PAGE 48 

Almost as soon as the "gorilla" television commercial for Dairy Milk chocolate was first shown on 31 August, people started posting it on YouTube.  People also started asking questions, like did it feature real gorilla playing  drums?.

 So what role did the extraordinary take up of gorilla ad on Internet play in Dairy Milk´s success?

 And was success of the advert a lucky break? For like Unilever and Diageo, Cadbury has benefited from  a free "viral" distribution of its  advertising on Internet as consumers e-mail, post and create aspoof versions of gorilla campaign.

 Gorilla commercial is most viewed advertisement so far this year on YouTube, the contentsharing website.

ACTIVITY 3

Make your Pitch

1.    By doing so, use the free tool Moovly (http://goo.gl/xw6HRc) which is an amazing and interesting tool to show you are the best for this program. Then, copy the link in the word document.

Please check this link and download to see

http://www.moovly.com/project/download/401281